Grapevine utilises IBM Marketing Cloud to enable personalised customer experiences at scale and deliver meaningful and highly-relevant messages along every step in the customer lifecycle. These include generating leads, creating demand through nurturing leads, turning prospects into customers, and customers into fans. As part of the IBM Marketing Cloud integrated portfolio, the Silverpop behavioral marketing platform offers marketing automation, email marketing, lead management and mobile customer engagement.Scroll down
Whether it's a special short-term need due to lack of resources or a preference to outsource day-to-day campaign operations, Grapevine provides a team of highly skilled professionals to execute, manage and monitor your email marketing campaigns and marketing automation programs on your behalf.
Grapevine offers you the flexibility to set up and manage your campaigns yourself with our range of easy-to-use Marketing Automation tools.
Intuitive interface makes it easy for marketers to achieve quick time to value.
Visual drag and drop editor makes designing multi-touch campaigns seamless.
Target your customers better with real-time marketer-friendly segmentation.
Discover trends and understand your customers activities and interests.
Extend the power of IBM Marketing Cloud to your CRM system. Support for a variety of CRM platforms, including Salesforce CRM, Microsoft Dynamics CRM, SugarCRM and NetSuite.
Understand and respond to your contacts’ behaviors to deliver a 1-1 experience.
Understand and monitor campaign performance.
Tailor content based on your customer’s actions to maximise relevance.
Intelligent forms help capture preferences & build customer profiles over time.
Maximizing campaign performance based on customers behaviors.
Ensure your messages read by getting it into the inbox.
Extend and integrate IBM Marketing Cloud with external systems.
An innovative click-to-connect behavior and audience exchange.
Powerful tools connecting your marketing, CRM and finance systems.
Ensure that all customer touch points are integrated to convey a consistent and personalised customer experience.