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Omnichannel Communication

Multi-channel Marketing vs Omnichannel Marketing

Multi-channel and omnichannel marketing are often used interchangeably. While both of these approaches have plenty in common, there are a few important differences that make each one unique. On the surface, it is easy to treat these two strategies as being exactly the same. To get a better understanding...

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5 Omnichannel Best Practices to keep top of mind in 2017

The entire concept of omnichannel rests on the desire to deliver an exceptional customer experience. It describes a coordinated and consistent strategy for engaging and interacting with your customers as well as your potential customers at any and every channel touchpoint in the customer journey. Whether you’re already going...

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