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Omnichannel Communication

Grapevine launches DIY USSD self-service portal for agencies and brands

Grapevine has released its cutting-edge USSD self-service portal. With no coding required, marketing and CRM professionals can rapidly design USSD-based mobile communication services for a variety of uses. USSD is a convenient and cost-effective way to create two-way conversations with your customers in real-time. By dialling a simple USSD...

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Multi-channel Marketing vs Omnichannel Marketing

Multi-channel and omnichannel marketing are often used interchangeably. While both of these approaches have plenty in common, there are a few important differences that make each one unique. On the surface, it is easy to treat these two strategies as being exactly the same. To get a better understanding...

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5 Omnichannel Best Practices to keep top of mind in 2017

The entire concept of omnichannel rests on the desire to deliver an exceptional customer experience. It describes a coordinated and consistent strategy for engaging and interacting with your customers as well as your potential customers at any and every channel touchpoint in the customer journey. Whether you’re already going...

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