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Marketing Automation

Overcoming the 5 obstacles of data-driven marketing

One of the constant roadblocks holding marketers and business performance back is measuring marketing success. “Research of 252 firms, capturing $53 billion of annual marketing spending, shows that many marketers struggle with marketing measurement; 55 percent of the marketing executives surveyed reported that their staff does not understand essential...

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Benefits of Marketing Automation for Customer Service

You know by now how much marketing automation can help your sales team, but what about your customer service team? Marketing automation offers a wide range of benefits for pretty much every department and industry. Whatever size your business may be, whatever your niche may be, there is a...

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Selling Marketing Automation Tools to Your CFO

In this guide, we will take a look at some of the things to focus on when pitching marketing automation tools to your CFO. Not too long ago, we shared some tips on selling marketing automation to both your sales team and your CEO. When it comes to the head of...

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How Marketing Automation Helps the Travel Industry

Although marketing automation has been shown to be a useful tool for just about every industry, from small businesses to technology, marketing and many others, it offers unique benefits for each industry. In retail business for example, automation helps stores source and retain customers through targeted campaigns designed to...

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Selling Marketing Automation Tools to Your CEO

While marketers are well aware of the benefits offered by marketing automation tools, it is not always as easy to sell the idea to upper level executives. How can you present your CEO with a reasonable, insightful proposal that indicates the biggest benefits of automation? Better still, how can...

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