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Lead Nurturing

How User Generated Content Helps Your Lead Nurturing Strategy

If your lead nurturing strategy does not already include user-generated content (UGC), now is a good time to think about how to include it as part of your broader email marketing campaigns. Although the concept of user-generated content is certainly not new, it has certainly evolved over the years....

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Lead Nurturing Strategies to Increase Lifetime Loyalty

We know how important customer retention is as part of your lead nurturing strategies, but what about lifetime loyalty? Despite the obvious benefits offered by retention and long-term loyalty, many businesses are so focused on bringing in new customers that they forget how much value long-term customers have to...

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6 Ways That Lead Nurturing Helps to Reduce Friction Points

The road to lead nurturing is certainly paved with good intentions, but along the way, there are a number of friction points that can set leads off their path quickly. Many companies are baffled when a seemingly hot prospect suddenly goes cold. The reality of lead nurturing, however, is...

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How to Create the Perfect Lead Scoring Matrix

In order to score and nurture leads effectively, you first need to start with the perfect lead scoring matrix. With so many factors to consider when scoring leads, it can quickly get confusing without a clearly defined model. Having a matrix in place will simplify the process, allowing you...

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5 Effective Lead Nurturing Tactics That Add Real Value

You have a lead nurturing strategy in place, but is it driving real value? If your nurturing strategies are not designed to drive maximum conversion, you may be wasting your time and effort. If, on the other hand, you are not doing any type of lead nurturing at all,...

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