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Email Marketing

Email Marketing Trends for 2018

If you did not invest much in email marketing in 2017, the new year ahead is the perfect time to integrate this channel into your overall digital marketing efforts. This channel is set to drive more engagement, acquisition and retention in 2018. That means that you can no longer...

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5 Signs That Your Email Marketing Strategy is Killing Conversion

Are your email marketing efforts hitting the mark, or killing your chances of conversion? Many marketers delve head first into their marketing strategies, without stopping to consider whether every single action is truly worthwhile. Although your strategy may get you more followers, and ultimately, more sales, it may be...

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10 Subject Line Mistakes to Avoid in Your Next Email Campaign

Our email marketing guide to crafting powerful email subject lines offers plenty of tips on what to do to increase open rates. But what about subject lines that are far more likely to send your emails straight to spam? Email subject lines are a lot like first impressions. You...

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Email Marketing Practices to Avoid

Truly successful email marketing has a lot to do with trust. The average consumer receives a number of emails each day. A survey conducted by Adobe in 2016 showed that the time spent checking email increased 17% year on year. The same study showed that 69% of respondents checked...

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