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Industry insights via the Grapevine

How Market Segmentation Drives Engagement

Our introduction to market segmentation gives you some basic insight into what it is and how it works. We have also shared some tips on the market segmentation mistakes that may be holding you back, and if you would like to learn more on how to get more effective...

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10 Subject Line Mistakes to Avoid in Your Next Email Campaign

Our email marketing guide to crafting powerful email subject lines offers plenty of tips on what to do to increase open rates. But what about subject lines that are far more likely to send your emails straight to spam? Email subject lines are a lot like first impressions. You...

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8 Best Practices to Follow for Effective Mobile Marketing

Over the decades, as mobile technology evolves, mobile marketing has evolved, too. The emergence of smartphones has changed the face of mobile, taking it from purely text based solutions such as SMS marketing to a richer, relationship-driven channel that offers marketers more ways to engage with users than ever...

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Why Your Lead Nurturing Funnel is Failing

How do you know whether your lead nurturing funnel is succeeding? And, more importantly, how and why do funnels fail? According to Marketing Sherpa, 79% of marketing leads fail to convert. A separate report by Gleanster meanwhile notes that only 50% of leads are ready to buy. Gleanster also...

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Market Segmentation Mistakes That Are Setting You Back

There is no doubt that market segmentation offers plenty of benefits, from increase open rates to better engagement. Segmented campaigns are fast becoming the norm for email marketing experts who are aiming to get more effective results from their efforts. To show just how much of an impact segmentation...

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