Industry insights via the Grapevine

Multi-channel Marketing vs Omnichannel Marketing

Multi-channel and omnichannel marketing are often used interchangeably. While both of these approaches have plenty in common, there are a few important differences that make each one unique. On the surface, it is easy to treat these two strategies as being exactly the same. To get a better understanding...

Read more

How User Generated Content Helps Your Lead Nurturing Strategy

If your lead nurturing strategy does not already include user-generated content (UGC), now is a good time to think about how to include it as part of your broader email marketing campaigns. Although the concept of user-generated content is certainly not new, it has certainly evolved over the years....

Read more

10 Signs Your Customer Retention Strategy is Broken

If you thought that you did not need to put too much effort into a customer retention strategy, think again. Too many brands put all of their budgets, resources and effort into lead nurturing and other strategies designed to bring in new customers, with little to no thought on...

Read more

Lead Nurturing Strategies to Increase Lifetime Loyalty

We know how important customer retention is as part of your lead nurturing strategies, but what about lifetime loyalty? Despite the obvious benefits offered by retention and long-term loyalty, many businesses are so focused on bringing in new customers that they forget how much value long-term customers have to...

Read more