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Industry insights via the Grapevine

Selling Marketing Automation Tools to Your CIO

While your marketing and sales team view marketing automation tools as a way to convert more leads, your IT department will not be too concerned about the marketing aspects of this tool. Instead of focusing on benefits such as lead nurturing, lead scoring, market segmentation and other marketing based...

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How Marketing Automation Helps the Pharmaceutical Industry

How does marketing automation help pharmaceutical businesses? These tools offer a huge range of benefits to just about every industry. According to the 2014 Mintigo State of the Marketing Technology Industry report, health and pharmaceuticals have one of the highest rates of adoption for marketing automation. As the industry...

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Overcoming the 5 obstacles of data-driven marketing

One of the constant roadblocks holding marketers and business performance back is measuring marketing success. “Research of 252 firms, capturing $53 billion of annual marketing spending, shows that many marketers struggle with marketing measurement; 55 percent of the marketing executives surveyed reported that their staff does not understand essential...

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Benefits of Marketing Automation for Customer Service

You know by now how much marketing automation can help your sales team, but what about your customer service team? Marketing automation offers a wide range of benefits for pretty much every department and industry. Whatever size your business may be, whatever your niche may be, there is a...

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Selling Marketing Automation Tools to Your CFO

In this guide, we will take a look at some of the things to focus on when pitching marketing automation tools to your CFO. Not too long ago, we shared some tips on selling marketing automation to both your sales team and your CEO. When it comes to the head of...

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