Industry insights via the Grapevine

How to Boost Marketing Automation Results for Retail

While there is no doubt that marketing automation offers results for any type of industry, it is especially useful within the retail space. A 2015 study done by Forrester Research shows that email makes up a large percentage of the online budgets of marketers, second only to search in...

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5 Effective Lead Nurturing Tactics That Add Real Value

You have a lead nurturing strategy in place, but is it driving real value? If your nurturing strategies are not designed to drive maximum conversion, you may be wasting your time and effort. If, on the other hand, you are not doing any type of lead nurturing at all,...

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Retaining Customers With Post-Purchase Marketing Automation

Offering a full range of benefits, from increased loyalty to higher spend, post-purchase marketing automation is a great way to convert once-off shoppers into loyal customers. A December 2013 survey done by Harris Interactive on behalf of Lisrak showed some interesting trends in US digital shopping. 81% of respondents...

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How to Sell Marketing Automation to Your Sales Team

Selling marketing automation to top level executives is enough of a challenge, but in order to implement strategies across the board, your sales team needs to be fully invested in your strategies. For marketers, the benefits of automation are obvious. While these tools offer many advantages to sales, there...

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