Industry insights via the Grapevine

Lead Nurturing Strategies to Increase Lifetime Loyalty

We know how important customer retention is as part of your lead nurturing strategies, but what about lifetime loyalty? Despite the obvious benefits offered by retention and long-term loyalty, many businesses are so focused on bringing in new customers that they forget how much value long-term customers have to...

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Effective Marketing Automation Strategies for Re-Engagement

We know that marketing automation works well to drive engagement. But what happens when customers fail to engage, disappearing into the wind, instead? What happens when customers start to lose interest, slowly fading away into the distance? Before you give up hope completely, it is useful to note that...

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Lead Generation Strategies for Smart Upselling and Cross-Selling

If upselling and cross-selling are not included in your lead generation strategies, now is the time to start thinking about how you sell to your customers. Often used interchangeably, both of these strategies have a similar goal: to increase the average order spend while adding value to customers. Before...

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How Digital Marketing Personalisation Drives Customer Engagement

In our guide to digital marketing strategies driving engagement, we talked about how personalisation is a highly important strategy to include. When you stop to think about how quickly the purchasing decision is made in today’s super fast, customer-centric era, you will quickly see how easy it is to...

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