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Industry insights via the Grapevine

The effect of mobile connectivity on Netflix in SA

A wave of excitement swept across the country with the news of video-on-demand provider; Netflix; officially launching in South Africa. What this means is unlimited viewing of movie and TV series – anytime, on any internet-connected screen, at a monthly flat rate. But even though ownership of smart devices...

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USSD for mobile consumer engagement

The terms ‘mobile engagement’ and ‘USSD’ make incongruous partners: Mobile engagement is the buzz-phrase of the moment, while USSD is often regarded as an archaic hangover from the days of feature phones. While the market penetration of smartphones in South Africa is increasing, one thing is for sure: the...

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Choosing a mobile rewards system

Talk to any HR specialist, and they’ll tell you that employee engagement is much more than simply offering rewards. But in the same breath, they’ll agree that, done the right way, incentives can play a large role in keeping employees inspired and motivated. In just one example, 78% of...

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CASE STUDY: Rich-media SMS campaign for DStv

The Ask: As a festive season incentive, DStv wanted to send a R100 Takealot.com discount voucher via rich-media SMS to a certain selection of their subscribers with a holiday greeting message. For some subscribers, they had email addresses; for others, they only had mobile numbers. The Answer: An email...

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SMS & USSD: Old-school but powerful

‘Another day another dollar.’ Not that easy these days, is it? Consumers have evolved dramatically and marketers have to have all their ducks in a row if they want their marketing campaigns to succeed. Throwing the entire marketing budget at the latest tech, or only relying on a Facebook...

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