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Industry insights via the Grapevine

Do you understand your Customers’ Digital Intelligence Levels?

What is Digital Intelligence (Di)? Digital Intelligence is the level to which a mobile user interacts and communicates from their mobile device. Some users may only use their mobile phone to make voice calls and send and receive text messages (low Di level), while other users may have WAP enabled (internet access), apps installed, buy goods...

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4 Steps to avoid failure on mobile

Here are some key points for business and brands to reduce the risk of failure on Mobile: Know what main problem you want to solve – where is it on the consumer lifecycle of awareness, attraction, acquisition, affinity or advocacy? Get a mobile engagement strategy and plan. Your mobile...

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Mobile Moments – what’s the IDEA?

The world is experiencing a mobile mind shift; your customers are experiencing a mobile mind shift.  A recent survey in the US found that 62% of smartphone users expect to find mobile-friendly websites; 42% of them expect to find a mobile app. And the trend is upwards. That’s a pretty compelling reason to have an app. But another survey...

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Why Worry about Mobile Engagement?

Most decent-sized firms and brands that sell to retail consumers have long realized that their need to engage over digital mobile channels has moved from being a mere add-on dialog, to now becoming fundamentally strategic. Mobile is now widely recognized as a primary engagement point into a consumer’s mind...

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The Shift to Mobile Consumer Engagement

Since the introduction of IT to the business world in the 1980s companies evolved through a series of technology waves from internally focused systems (e.g. RDBMS, OLTP) then increasingly toward more distributed technology through client-server and internet systems in 1990s, to outward facing cloud systems (e.g. SAAS, PAAS) in...

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