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Industry insights via the Grapevine

Down to Basics: Understanding Market Segmentation

If you are not using market segmentation yet to grow your marketing strategies, it may just be time to consider segmenting your target market. This term is a fairly broad concept that is used across various areas of marketing. It is particularly useful for email marketing and automation, as...

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How to Master Mobile Email Marketing (The Definitive Guide)

If you’re not mastering mobile email marketing, you could be missing out on a huge opportunity to reach your target audience. Mobile usage continues to grow at a rapid rate. The following statistics indicate just how important it is to use mobile email marketing to your advantage: 74% of...

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Mobile Marketing Trends for 2017

As we progress further into the year, a number of interesting mobile marketing trends for 2017 are proving yet again that mobile is the way of the future. According to a comScore US mobile app report, mobile usage accounts for 60% of time spent online, while desktop usage makes...

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When Marketing Automation Goes Wrong [Part 2]

In part one of this series on how marketing automation goes wrong, we looked at some factors that could be getting in the way of your success. Today, we’re delving into some of the most commonly made mistakes to see what you absolutely don’t want to do. According to...

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When Marketing Automation Goes Wrong [Part 1]

There is no doubt that marketing automation is a vehicle for growth, change and success. But, that does not mean that it always goes according to plan. One of the things that is worse than no automation at all is automation that is done without planning or forethought. Many...

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