Getting Started with Behavioral Marketing

Understanding how to implement behavioural marketing gives companies the chance to reach more targeted and qualified audience, saving you time and money, and helping you to build a loyal customer base. For many marketers, though, the prospect of implementing behavioural marketing initiatives presents challenges and uncertainties that prevent them from going down this path and realising the massive benefits that can occur as a result. Here are six tips to help you get started.
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Get tips on:

  • Setting goals
  • Choosing the right marketing technology
  • Tracking behaviours
  • Creating segments, and more