RSPCA Reaches More Supporters To Re-home More Animals with Marketing Automation

The RSPCA is a 200 year old charity with one important message, to rehabilitate, rescue and re-home animals. Their main challenge is the need to create a digital first strategy with limited budget and resources. Find out how they worked with IBM Watson Marketing, in particular using IBM Watson Campaign Automation to reach their supporters, unify their message and re-home more animals.

 

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